Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
549CBB
RGB
84, 156, 187
HSL
198, 43%, 53%
HSB
198, 55%, 73%
CMYK
55, 17, 0, 27
LAB
61, -17, -23
LCH
61, 29, 235
OKLCH
0.66, 0.09, 228
XYZ
25, 29, 51
LUV
61, -31, -33
HWB
198, 33%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.