Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
549DCC
RGB
84, 157, 204
HSL
204, 54%, 56%
HSB
204, 59%, 80%
CMYK
59, 23, 0, 20
LAB
61, -13, -32
LCH
61, 34, 248
OKLCH
0.67, 0.10, 239
XYZ
27, 30, 62
LUV
61, -31, -47
HWB
204, 33%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.