Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
549EE3
RGB
84, 158, 227
HSL
209, 72%, 61%
HSB
209, 63%, 89%
CMYK
63, 30, 0, 11
LAB
63, -8, -43
LCH
63, 43, 260
OKLCH
0.68, 0.13, 249
XYZ
30, 32, 77
LUV
63, -30, -65
HWB
209, 33%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.