Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
549FC4
RGB
84, 159, 196
HSL
200, 49%, 55%
HSB
200, 57%, 77%
CMYK
57, 19, 0, 23
LAB
62, -16, -27
LCH
62, 31, 239
OKLCH
0.67, 0.09, 232
XYZ
26, 31, 57
LUV
62, -32, -38
HWB
200, 33%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.