Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
549FEB
RGB
84, 159, 235
HSL
210, 79%, 63%
HSB
210, 64%, 92%
CMYK
64, 32, 0, 8
LAB
63, -6, -46
LCH
63, 46, 262
OKLCH
0.69, 0.14, 251
XYZ
31, 33, 83
LUV
63, -30, -71
HWB
210, 33%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.