Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
549FF2
RGB
84, 159, 242
HSL
212, 86%, 64%
HSB
212, 65%, 95%
CMYK
65, 34, 0, 5
LAB
64, -4, -49
LCH
64, 50, 265
OKLCH
0.69, 0.14, 253
XYZ
32, 33, 89
LUV
64, -30, -77
HWB
212, 33%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.