Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
54B8FA
RGB
84, 184, 250
HSL
204, 94%, 65%
HSB
204, 66%, 98%
CMYK
66, 26, 0, 2
LAB
71, -15, -42
LCH
71, 45, 251
OKLCH
0.75, 0.13, 241
XYZ
38, 43, 97
LUV
71, -38, -65
HWB
204, 33%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.