Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
54BDE1
RGB
84, 189, 225
HSL
195, 70%, 61%
HSB
195, 63%, 88%
CMYK
63, 16, 0, 12
LAB
72, -23, -28
LCH
72, 36, 230
OKLCH
0.75, 0.11, 224
XYZ
35, 44, 78
LUV
72, -41, -40
HWB
195, 33%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.