Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
54CAEE
RGB
84, 202, 238
HSL
194, 82%, 63%
HSB
194, 65%, 93%
CMYK
65, 15, 0, 7
LAB
76, -26, -28
LCH
76, 39, 227
OKLCH
0.79, 0.12, 221
XYZ
40, 50, 88
LUV
76, -45, -41
HWB
194, 33%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.