Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
54CBF2
RGB
84, 203, 242
HSL
195, 86%, 64%
HSB
195, 65%, 95%
CMYK
65, 16, 0, 5
LAB
76, -26, -30
LCH
76, 39, 229
OKLCH
0.79, 0.12, 223
XYZ
41, 51, 92
LUV
76, -46, -43
HWB
195, 33%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.