Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
552009
RGB
85, 32, 9
HSL
18, 81%, 18%
HSB
18, 89%, 33%
CMYK
0, 62, 89, 67
LAB
20, 24, 26
LCH
20, 36, 47
OKLCH
0.32, 0.09, 42
XYZ
4, 3, 1
LUV
20, 37, 16
HWB
18, 4%, 67%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.