Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
55729E
RGB
85, 114, 158
HSL
216, 30%, 48%
HSB
216, 46%, 62%
CMYK
46, 28, 0, 38
LAB
47, -1, -27
LCH
47, 28, 267
OKLCH
0.55, 0.08, 259
XYZ
16, 16, 35
LUV
47, -15, -40
HWB
216, 33%, 38%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.