Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
557491
RGB
85, 116, 145
HSL
209, 26%, 45%
HSB
209, 41%, 57%
CMYK
41, 20, 0, 43
LAB
47, -6, -20
LCH
47, 20, 254
OKLCH
0.55, 0.06, 247
XYZ
15, 16, 29
LUV
47, -15, -27
HWB
209, 33%, 43%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.