Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
55759D
RGB
85, 117, 157
HSL
213, 30%, 47%
HSB
213, 46%, 62%
CMYK
46, 25, 0, 38
LAB
48, -3, -26
LCH
48, 26, 263
OKLCH
0.55, 0.07, 254
XYZ
16, 17, 34
LUV
48, -16, -37
HWB
213, 33%, 38%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.