Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
558199
RGB
85, 129, 153
HSL
201, 29%, 47%
HSB
201, 44%, 60%
CMYK
44, 16, 0, 40
LAB
51, -11, -18
LCH
51, 21, 239
OKLCH
0.58, 0.06, 233
XYZ
17, 20, 33
LUV
51, -21, -25
HWB
201, 33%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.