Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
558490
RGB
85, 132, 144
HSL
192, 26%, 45%
HSB
192, 41%, 56%
CMYK
41, 8, 0, 44
LAB
52, -14, -12
LCH
52, 18, 220
OKLCH
0.58, 0.05, 216
XYZ
17, 20, 29
LUV
52, -22, -15
HWB
192, 33%, 44%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.