Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
55869A
RGB
85, 134, 154
HSL
197, 29%, 47%
HSB
197, 45%, 60%
CMYK
45, 13, 0, 40
LAB
53, -13, -16
LCH
53, 21, 231
OKLCH
0.59, 0.06, 226
XYZ
18, 21, 34
LUV
53, -23, -22
HWB
197, 33%, 40%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.