Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5590D7
RGB
85, 144, 215
HSL
213, 62%, 59%
HSB
213, 60%, 84%
CMYK
60, 33, 0, 16
LAB
58, -3, -43
LCH
58, 43, 266
OKLCH
0.64, 0.12, 254
XYZ
26, 27, 68
LUV
58, -25, -66
HWB
213, 33%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.