Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
55AACE
RGB
85, 170, 206
HSL
198, 55%, 57%
HSB
198, 59%, 81%
CMYK
59, 17, 0, 19
LAB
65, -19, -27
LCH
65, 33, 235
OKLCH
0.70, 0.10, 228
XYZ
29, 35, 64
LUV
65, -35, -38
HWB
198, 33%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.