Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
55AED2
RGB
85, 174, 210
HSL
197, 58%, 58%
HSB
197, 60%, 82%
CMYK
60, 17, 0, 18
LAB
67, -20, -27
LCH
67, 33, 234
OKLCH
0.71, 0.10, 227
XYZ
31, 37, 66
LUV
67, -36, -39
HWB
197, 33%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.