Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
55AEEE
RGB
85, 174, 238
HSL
205, 82%, 63%
HSB
205, 64%, 93%
CMYK
64, 27, 0, 7
LAB
68, -13, -41
LCH
68, 43, 253
OKLCH
0.72, 0.13, 243
XYZ
34, 38, 86
LUV
68, -35, -63
HWB
205, 33%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.