Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
55AFED
RGB
85, 175, 237
HSL
204, 81%, 63%
HSB
204, 64%, 93%
CMYK
64, 26, 0, 7
LAB
68, -14, -40
LCH
68, 42, 251
OKLCH
0.72, 0.12, 241
XYZ
34, 39, 86
LUV
68, -36, -61
HWB
204, 33%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.