Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
55BED9
RGB
85, 190, 217
HSL
192, 63%, 59%
HSB
192, 61%, 85%
CMYK
61, 12, 0, 15
LAB
72, -26, -23
LCH
72, 35, 222
OKLCH
0.75, 0.10, 217
XYZ
35, 44, 72
LUV
72, -42, -32
HWB
192, 33%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.