Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
55CFFC
RGB
85, 207, 252
HSL
196, 97%, 66%
HSB
196, 66%, 99%
CMYK
66, 18, 0, 1
LAB
78, -25, -33
LCH
78, 41, 233
OKLCH
0.80, 0.12, 226
XYZ
44, 54, 100
LUV
78, -46, -49
HWB
196, 33%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.