Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
561F09
RGB
86, 31, 9
HSL
17, 81%, 19%
HSB
17, 90%, 34%
CMYK
0, 64, 90, 66
LAB
20, 25, 26
LCH
20, 36, 46
OKLCH
0.32, 0.09, 40
XYZ
4, 3, 1
LUV
20, 39, 16
HWB
17, 4%, 66%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.