Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
567191
RGB
86, 113, 145
HSL
213, 26%, 45%
HSB
213, 41%, 57%
CMYK
41, 22, 0, 43
LAB
46, -4, -21
LCH
46, 21, 260
OKLCH
0.54, 0.06, 253
XYZ
15, 16, 29
LUV
46, -14, -29
HWB
213, 34%, 43%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.