Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5682AF
RGB
86, 130, 175
HSL
210, 36%, 51%
HSB
210, 51%, 69%
CMYK
51, 26, 0, 31
LAB
53, -6, -29
LCH
53, 30, 259
OKLCH
0.59, 0.08, 250
XYZ
20, 21, 44
LUV
53, -20, -42
HWB
210, 34%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.