Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
568893
RGB
86, 136, 147
HSL
191, 26%, 46%
HSB
191, 41%, 58%
CMYK
41, 7, 0, 42
LAB
53, -15, -12
LCH
53, 19, 217
OKLCH
0.60, 0.06, 213
XYZ
18, 22, 31
LUV
53, -23, -14
HWB
191, 34%, 42%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.