Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
568AA4
RGB
86, 138, 164
HSL
200, 31%, 49%
HSB
200, 48%, 64%
CMYK
48, 16, 0, 36
LAB
55, -13, -20
LCH
55, 23, 237
OKLCH
0.61, 0.07, 231
XYZ
20, 23, 38
LUV
55, -24, -27
HWB
200, 34%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.