Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
568BDE
RGB
86, 139, 222
HSL
217, 67%, 60%
HSB
217, 61%, 87%
CMYK
61, 37, 0, 13
LAB
57, 1, -48
LCH
57, 49, 272
OKLCH
0.64, 0.14, 259
XYZ
26, 26, 73
LUV
57, -23, -75
HWB
217, 34%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.