Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
568DCC
RGB
86, 141, 204
HSL
212, 54%, 57%
HSB
212, 58%, 80%
CMYK
58, 31, 0, 20
LAB
57, -4, -39
LCH
57, 39, 264
OKLCH
0.63, 0.11, 253
XYZ
24, 25, 61
LUV
57, -24, -59
HWB
212, 34%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.