Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
568EA8
RGB
86, 142, 168
HSL
199, 32%, 50%
HSB
199, 49%, 66%
CMYK
49, 15, 0, 34
LAB
56, -14, -20
LCH
56, 24, 235
OKLCH
0.62, 0.07, 229
XYZ
21, 24, 41
LUV
56, -25, -27
HWB
199, 34%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.