Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
568FC7
RGB
86, 143, 199
HSL
210, 50%, 56%
HSB
210, 57%, 78%
CMYK
57, 28, 0, 22
LAB
57, -7, -35
LCH
57, 36, 259
OKLCH
0.63, 0.10, 249
XYZ
24, 26, 58
LUV
57, -25, -53
HWB
210, 34%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.