Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
568FE4
RGB
86, 143, 228
HSL
216, 72%, 62%
HSB
216, 62%, 89%
CMYK
62, 37, 0, 11
LAB
58, 1, -50
LCH
58, 50, 271
OKLCH
0.65, 0.14, 258
XYZ
28, 27, 77
LUV
58, -24, -77
HWB
216, 34%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.