Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5690AF
RGB
86, 144, 175
HSL
201, 36%, 51%
HSB
201, 51%, 69%
CMYK
51, 18, 0, 31
LAB
57, -13, -23
LCH
57, 26, 240
OKLCH
0.63, 0.08, 233
XYZ
22, 25, 44
LUV
57, -26, -32
HWB
201, 34%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.