Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5690EA
RGB
86, 144, 234
HSL
216, 78%, 63%
HSB
216, 63%, 92%
CMYK
63, 38, 0, 8
LAB
59, 2, -52
LCH
59, 52, 272
OKLCH
0.66, 0.15, 259
XYZ
29, 28, 82
LUV
59, -25, -81
HWB
216, 34%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.