Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5692BB
RGB
86, 146, 187
HSL
204, 43%, 54%
HSB
204, 54%, 73%
CMYK
54, 22, 0, 27
LAB
58, -11, -28
LCH
58, 30, 248
OKLCH
0.64, 0.09, 240
XYZ
23, 26, 51
LUV
58, -26, -41
HWB
204, 34%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.