Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5693D2
RGB
86, 147, 210
HSL
210, 58%, 58%
HSB
210, 59%, 82%
CMYK
59, 30, 0, 18
LAB
59, -6, -39
LCH
59, 39, 261
OKLCH
0.65, 0.11, 251
XYZ
26, 27, 65
LUV
59, -26, -59
HWB
210, 34%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.