Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5694AC
RGB
86, 148, 172
HSL
197, 34%, 51%
HSB
197, 50%, 67%
CMYK
50, 14, 0, 33
LAB
58, -16, -19
LCH
58, 25, 231
OKLCH
0.63, 0.07, 225
XYZ
22, 26, 43
LUV
58, -28, -26
HWB
197, 34%, 33%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.