Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5697B3
RGB
86, 151, 179
HSL
198, 38%, 52%
HSB
198, 52%, 70%
CMYK
52, 16, 0, 30
LAB
59, -16, -21
LCH
59, 27, 234
OKLCH
0.64, 0.08, 228
XYZ
23, 27, 47
LUV
59, -29, -30
HWB
198, 34%, 30%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.