Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5697B6
RGB
86, 151, 182
HSL
199, 40%, 53%
HSB
199, 53%, 71%
CMYK
53, 17, 0, 29
LAB
59, -15, -23
LCH
59, 27, 237
OKLCH
0.65, 0.08, 230
XYZ
23, 27, 48
LUV
59, -28, -32
HWB
199, 34%, 29%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.