Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5697E1
RGB
86, 151, 225
HSL
212, 70%, 61%
HSB
212, 62%, 88%
CMYK
62, 33, 0, 12
LAB
61, -4, -45
LCH
61, 45, 265
OKLCH
0.67, 0.13, 253
XYZ
28, 30, 75
LUV
61, -27, -69
HWB
212, 34%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.