Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5698DC
RGB
86, 152, 220
HSL
210, 66%, 60%
HSB
210, 61%, 86%
CMYK
61, 31, 0, 14
LAB
61, -6, -42
LCH
61, 42, 262
OKLCH
0.67, 0.12, 251
XYZ
28, 30, 72
LUV
61, -28, -64
HWB
210, 34%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.