Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5699FB
RGB
86, 153, 251
HSL
216, 95%, 66%
HSB
216, 66%, 98%
CMYK
66, 39, 0, 2
LAB
62, 2, -56
LCH
62, 56, 272
OKLCH
0.68, 0.16, 258
XYZ
33, 32, 96
LUV
62, -27, -89
HWB
216, 34%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.