Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
569BBC
RGB
86, 155, 188
HSL
199, 43%, 54%
HSB
199, 54%, 74%
CMYK
54, 18, 0, 26
LAB
60, -16, -24
LCH
60, 29, 237
OKLCH
0.66, 0.09, 231
XYZ
25, 29, 52
LUV
60, -30, -35
HWB
199, 34%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.