Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
569FCA
RGB
86, 159, 202
HSL
202, 52%, 56%
HSB
202, 57%, 79%
CMYK
57, 21, 0, 21
LAB
62, -14, -30
LCH
62, 33, 244
OKLCH
0.67, 0.10, 237
XYZ
27, 31, 60
LUV
62, -31, -43
HWB
202, 34%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.