Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
569FD2
RGB
86, 159, 210
HSL
205, 58%, 58%
HSB
205, 59%, 82%
CMYK
59, 24, 0, 18
LAB
62, -12, -34
LCH
62, 36, 250
OKLCH
0.68, 0.11, 241
XYZ
28, 31, 66
LUV
62, -31, -50
HWB
205, 34%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.