Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
57006D
RGB
87, 0, 109
HSL
288, 100%, 21%
HSB
288, 100%, 43%
CMYK
20, 100, 0, 57
LAB
20, 46, -40
LCH
20, 61, 319
OKLCH
0.34, 0.16, 317
XYZ
7, 3, 15
LUV
20, 20, -47
HWB
288, 0%, 57%
Pantone
2602 C
Harmonies
Shades & tints
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