Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
570163
RGB
87, 1, 99
HSL
293, 98%, 20%
HSB
293, 99%, 39%
CMYK
12, 99, 0, 61
LAB
20, 44, -34
LCH
20, 56, 322
OKLCH
0.33, 0.16, 322
XYZ
6, 3, 12
LUV
20, 23, -41
HWB
293, 0%, 61%
Pantone
2602 C
Harmonies
Shades & tints
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