Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
570D04
RGB
87, 13, 4
HSL
7, 91%, 18%
HSB
7, 95%, 34%
CMYK
0, 85, 95, 66
LAB
18, 33, 25
LCH
18, 42, 37
OKLCH
0.30, 0.11, 31
XYZ
4, 2, 0
LUV
18, 48, 12
HWB
7, 2%, 66%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.